LYNDA GOOGLE ADWORDS ESSENTIAL TRAINING 視頻教學 英文教學版(DVD一片裝)

　


　

軟體簡介:
　
QuicklyharnessthepowerofGoogleAdWordsandgetthemostvaluefrom
yourpay-per-click(PPC)spend.Learnhowtochoosethebestkeywords,
writecompellingadcopy,andmeasuretheeffectivenessofyouradsonthe
leadingPPCplatform.AdWordsexpertDavidBoothexplainsthePPClandscape
andshowshowtouseAdWordstogetmoreclicks,conversions,andultimately
morereturnonyourinvestmentinsearchadvertising.Thiscourseexplains
thebestpracticesforsettingupyouraccountandofferslessonsonkeyword
research,biddingstrategies,theall-importantQualityScore,conversion
tracking,andcampaignoptimization.Plus,learnaboutremarketingwithdisplay
adsandvideoadvertisingwithYouTube.

Topicsinclude:
‧CreatinganAdWordsaccount
‧ResearchingkeywordswiththeKeywordPlannertool
‧Targetinglocationsandlanguages
‧Writinggreatadheadlinesandcopy
‧Settingcampaignbudgetsandbidding
‧Usingadgroups
‧WorkingwithandoptimizingyourQualityScore
‧Installingconversiontrackingcode
‧MeasuringROI
‧Testingadswithsplittests
‧Creatingaremarketingcampaign
‧Creatingavideoadcampaign